Fundraising Lessons from a Psychologist

Dr. Jordan Peterson and his "12 Rules for Life" give us some actionable ideas to do our work

Fundraising is a complex and challenging endeavor that requires a deep understanding of human psychology and effective communication skills. A few years ago, I read a book that has really had an impact on my life, including my work in the nonprofit world, “12 Rules for Life” by Dr. Jordan B. Peterson. Peterson is a renowned psychologist and author (and sometimes controversial figure) and through his work he has shared valuable insights in his book "12 Rules for Life." While his book covers a wide range of topics, focus is warranted on extracting the top 10 lessons that fundraisers can apply to their work.